In creating new digital retail activations for Red Bull, our team discovered a problem. To execute each campaign in a traditional creative and production process - it would require more time and effort than was appropriate. We also needed to create engaging executions that highlighted the competitive nature of the brand.

Our solution was to create a single system with templates for engagement: video submission, photo submission, and collect-to-win. This would allow for any number of retail campaigns to be setup and executed with minimal creative production effort. This would exist across web, mobile web, and an iOS & Android application, under the identity: Red Bull Score, a single platform to engage consumers in Retail activations.

Our team designed and built the Red Bull Score platform in a manner for weeks, just in-time for the various scheduled retail campaigns that had specific, contracted in-store dates to be available.

I created the digital strategy, and architected and directed the Red Bull Score product and platform across both creative and technical teams.