Häagen-Dazs Essential Five

As part of the Häagen-Dazs Essential Five campaign, we created the Essential Five Time Capsule. The Time Capsule allowed you to answer 5 questions about your life today, and the answers were stored for you to be e-mailed back out in 5 years. The campaign was supported with rich media ads, which prompted people to enter in 5 answers about various topics. These answers fed into a back-end database, that aggregated the responses and displayed them on another section of the Facebook application.

My role was in leading the digital production across the campaign, including development of the actual Facebook application, and the back-end infrastructure to receive and aggregate the banner surveys, and the time capsule data, itself.