Red Bull kicked off a new event in Brooklyn called Red Bull Creation.

The country’s best DIY builders, makers and hackers had 72-hours to construct something from spare parts in a scrapyard. No one in NYC even knew the event existed, and few could guess what hackers makers were capable of.

We ran a digital campaign comprising of a website to allow for submissions and management of the teams, and a unique out-of-home campaign with some inventions of our own.

During the event, we supported driving content to those who couldn't be there with a live-blog of the inventors presenting their creations.

I was responsible for guiding the creative process, partnering closely with the Red Bull East BU, and running the digital production and development of the site and digital campaign.