For the new product launch of Red Bull Total Zero, our team developed the complete U.S. digital campaign which leveraged Red Bull Athletes in a new way for the brand. Before, Red Bull Athletes had not been closely associated with the product - but to target a growing health-conscious U.S. consumer, we developed a series of video spots with a direct association of the benefits of the new Total Zero product.

We created a landing page and media units to display these video shorts. Also, since the new product itself wasn't available, we created a complete photo-realistic 3D-render of the Red Bull can, which had not been done before.